![]() As weather can be unpredictable in Barcelona in February, we created beautiful roofing details for the majority of the structures, so that we were prepared for every weather eventuality.Ī build and support team of up to 30 Smyle staff ensured the event passed as calmly as the garden vibe intended, including running the tech for the Customer Success Theater and demo stations, assisting Salesforce with the management of both reception areas and the four executive meeting rooms (EMR’s). Alongside these elements, Smyle also created a number of semi private/informal meeting areas throughout the garden, for guests of Salesforce to meet in/enjoy Barcelona’s sun. The focal point of the garden was the Customer Success Theater, where Salesforce ran a jam-packed agenda of both physical and virtual presentations with the help of Smyle’s Galleries/teams back in the UK. ![]() Central to this was a wide board walk that took guests on a journey throughout the space, where they could partake in 7 demo areas including Salesforce’s Customer 360 offering. With almost 900m 2 of space of unremarkable outdoor exhibition space to play with, we dreamed up a garden oasis that demonstrated a clean brand image, true to Salesforce’s vision, through décor, ambience and layout.
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